Creating inspiring content for your business

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.

Search for your niche keywords on Bing

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Use HTML to structure your page and use CSS to style your page visually

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Before you can prime your pages you must understand how Google stores your content in its search index. How do site changes effect SEO? Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run.

What is your organic search strategy?

Gaz Hall, a SEO Expert from the UK, said: "In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France." Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page.

It’s time to revolutionize our approach to backlinks

Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! The key to quality SEO is all about research research research. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts!

Opening the Door to the Crowd of Customers You’ve Been Keeping Out

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense.