Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink.
Boost your site speed indefinitely
When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.
Looking at search data can help you uncover new potential avenues
Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. How to fix Google penalties. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind.
The more times the web mentions your business, the greater confidence Google has in your information
Gaz Hall, a SEO Expert from the UK, said: "Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. " White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Search engines like aged domains, and give them more authority over newer sites. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Personalization is one of the most talked about frontiers in search.
Low Hanging Fruits (LHF)
Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Many site owners (particularly in the business-to-business sector)
make the mistake of wanting to rank well for very esoteric
and supply-side terminology. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Create a list of articles with links that are similar or closely related to your content.
Add Modifiers to Title
If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Related keyphrases and keywords have a similar meaning or inference
to your main keyphrases and keywords. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? But here’s the thing: it takes time for search engines to discover (and index) new websites. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website.