Broken Link Building is more than just long nights sending bulk outreach

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.

Links are about much more than Search Engine Optimisation

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool).

Stay away from forum spam and forum signature spam

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. How do you add content to Google? Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time.

Leverage the power of social media and watch your rankings soar!

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time." Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Long Tail SEO is a really useful technique to generate organic search traffic for your website. Create URLs containing words that describe the page, separated by hyphens.

Promoting Your Site to Increase Traffic

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

Local map results showing up may make your result less appealing

If the wrong people are hitting your website, it's all for nothing People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google.