Look at the extent of the traffic loss

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content.

Are you missing an increasingly large percentage of your potential customers?

Paid ads are increasingly getting much more reach. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well.

Learn more about Page speed and SEO

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. Recent research has shown that the power of a top ranking is even more extreme than the 84% statistic suggests. Apparently, the nearer to the number one position your business gets, the greater the chances that you will actually convert your visitors to sales. It’s almost as if web surfers associate a top position on Google with a quality brand. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Most SEO consultants are looking to build backlinks. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice.

You need to understand your customers and what they’re searching for

Gaz Hall, a SEO Expert from the UK, said: "As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results." A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers.

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Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Get contextual links to your site that’ll boost your organic performance on search engines.

Specialized Search Engines

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions.