So what if you have an existing site?

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success.

What is the number of domains that link to your target page?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours.

What’s the best way to measure the performance of my SEO?

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. How to fix Google penalties. Now, this is an important issue to be addressed. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website.

Mobile Search Implications

Gaz Hall, a SEO Expert from the UK, said: "You should definitely include keywords in your navigation bar." Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites

Overusing tags can actually be harmful

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. You want your company’s name to be one of the first results that they see. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in.

Advanced on-site SEO principles

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The key to quality SEO is all about research research research.