Write two high-quality blog posts of more than 1,000 words each week

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with.

Mobile Friendliness

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.

If you can focus on having the best quality content and links you will beat your competition

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Search engines no longer value pages filled with targeted keywords. SEO in Market Weighton is here. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines.

Consider your URL structure

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones." Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency.

Are you seeing any pages from your site on the first page in Google

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. You know how sometimes people hide content on the mobile version of their page? Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.

Use Heading Tags (H Tags) To Get More Traffic

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better.