People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool.
Make sure your website is indexed in Yahoo
You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. If you have the exact match domain name, search engines will give your domain priority.
Never Stop Working
If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Google Webmaster Tools is the all-in-one interface for managing
your crawl, monitoring your search rankings, and checking your
backlinks. Google continues to enhance this now invaluable
toolset. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. How to fix Google penalties. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. A strong linking structure and other internal SEO best practices can provide that.
Gaz Hall, a Freelance SEO Consultant, commented: "You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely." Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity.
Google's definition of high-quality content
Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last.
The hardest part of SEO is waiting
Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. So how do you determine your competition? What should you be looking for? The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. But here’s the thing: it takes time for search engines to discover (and index) new websites.