Developing an SEO Plan Prior to Site Development

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years.

Your blog posts won't start ranking immediately

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. When it comes to long-term SEO strategies, there are so many tactics to consider.

It takes more than just continuous output to get anywhere with a blog

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. What is SEO? If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags.

Accelerated Mobile Pages (AMP)

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity." Without considering a search engine user's intent, you will attract too much unqualified traffic. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very own site. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success.

Emotional content often goes viral so make sure it triggers high arousal emotions

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links.

Not all internet searches lead to sales

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality.