Improve engagement by utilising organic links

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Traffic, engagement, and conversions don’t just peak once and then trail off. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. We’re talking about 50% to 90% of traffic drop. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue.

Random musings on nofollow links

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you.

Headings and nofollow links

It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. One way to approach SEO is to write catchy headlines. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value.

Pay particular attention to walled garden sites when performing an audit

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way." When you delete one or more posts or pages from your site, there’s often collateral damage. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps.

Things to avoid when dealing with link exchanges

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and you will suffer when compared to competitor documents and the will consistently outrank you. The talk on the streets is about osoo at the moment. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. SEO is connected to strong sales funnels and often shows a high return on investment (ROI).

Tell me more about hits

If visitors get what they need from your site, they’re more likely to come back or link to your pages. The tactics used in 2004 are all outdated now as the new call is something else. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards.